BaddieHaus Studios is a record label, a fashion line and an open call. Seven characters, composed under one roof, making records you can play — music, anime and gaming, worn like couture.

The Original 7 — the founding class, with more arriving — are Whitney, the ceo; Juliet, the hyperpop queen; Aiesha, the alchemist; Semitra, the oracle; Nikki, the engineer; Rhyen, the drifter; Kira Noir, the blade. Each carries her own dossier, interview and discography inside the Artelier.

Hear the full catalogue on the Frequency, collect the seven Baddie Cards, browse the sealed vitrines of the Boutique, or face the panel in Birth of a Baddie — the audition game where a passing verdict cuts you a real record.